Reach the builders

I'm Oliver, the developer and indie hacker behind a small family of sites in the boilerplate and starter kit space — BoilerplateList, BoilerplateNews,
BoilerplateDeals, BoilerplateNewsletter, and a few others. Each site grew its own audience of developers and founders who show up for a specific
reason: comparing stacks, hunting for deals, or checking what launched this week. Individually, none of them are huge. Together, they add up to a real,
engaged audience of builders.

How it started

For a long time, advertising on these sites meant emailing me directly: back-and-forth messages, custom invoices, figuring out banner sizes on the
fly. It worked, but it didn't scale — and it wasn't a great experience for anyone.

BoilerplateAds replaces all of that. One place to see every site and every ad format — sticker banners, image ads, corner ads, newsletter placements —
and book a slot in minutes instead of a week of emails.

What you get

• Real reach: Your ad runs in front of developers and founders who are actively building, comparing, and buying — not passive traffic.
• Simple booking: Pick a placement, no long contracts, no minimum spend.
• Fast turnaround: Tell us about your product, we confirm availability within 24 hours, and your ad goes live shortly after.

Whether you're launching a new boilerplate, a dev tool, or anything else builders would care about, BoilerplateAds gets you in front of the right
people — without the back-and-forth.

More about me at oliverriechert.com.